Caffeine and Culture: An Exploration of the Rituals and Practices of Young Adult Coffee Enthusiasts
DOI:
https://doi.org/10.55927/jsih.v5i1.4Keywords:
Coffee Culture, Consumer Behavior, Coffee Rituals, Coffee Enthusiasts, Youth CultureAbstract
Coffee has evolved into more than just a drink; it has become a cultural practice that reflects lifestyle, identity, and community among young adults. In places like Malaybalay City, the growth of coffee culture reveals both its role as a source of connection and its challenges as a trend that shapes habits and coping strategies. Personal stories and experiences of young adults were gathered through interviews and carefully examined to uncover the meanings behind their coffee-related practices in shaping daily routines and social interactions. Coffee emerges as a daily practice that supports young adults’ routines, emotional balance, focus, and social connections. Within the community, coffee culture is shaped by shared spaces, local identity, expanding choices, and increased accessibility, making coffee an integral part of everyday life.
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